The metaverse is morphing—and investments in the space are growing. Are you making the right moves?
Into the metaverse
Although the metaverse is still evolving, most early adopters can already define it—and many more consumers anticipate spending a lot of time there.
Busting meta-myths
Still, misconceptions abound about what the metaverse is—and isn’t.
Deconstructing the metaverse
What the metaverse does present is a big opportunity for tech companies. Understanding its four core building blocks is key to capturing value.
Where to start
Companies looking to make their mark in the metaverse shouldn’t wait—testing in it will be important to creating a space that users choose to engage with regularly.
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